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 Post subject: Coach marketing experience
Unread postPosted: Fri Dec 20, 2013 11:30 pm 

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As a luxury brand Coach Canada global CEO, Frankfurt feel " Shanghai fashion sense is increasingly close to New York ," which provides a good environment for Coach rapid expansion in China."The new season of " Gossip Girl " Coach has emerged in the package, we did not allow them to use the money in the program ." Coach McGowan , president of the Asian region (Andre Cohen) said . Well , Coach is how the United States from a nondescript middle tier brands into global luxury brands ?

Founded in the 1940s, the Coach brand has always been a symbol of American professional women. Until the late 1980s , Coach has become the United States because of its durable quality family favorite. At that time , most women wear to work on Wall Street straight breasted shirt, and silk tie , and then with a Coach briefcase .However, the situation in the 1990s changed. American workers are no longer required to wear was so stiff serious, can be replaced with a more stylish briefcase style, the beginning of a new wave of workplace impact of such traditional conservative Coach. At the same time , from Europe LV and Gucci and other brands began to enter the U.S. market - these European boutique bright colors , fashion design, by contrast, the limited time Coach variety, style has little innovation.Times have changed , Coach has played up early to catch a late set. CEO took office in 1995 in Frankfurt (Lew Frankfort) , he realized that " this is the time for a change ."In 2000, the average selling price was $ 200 Coach Outlet , less than half of the European boutique , but the quality remains " solid and durable ." For this situation , the company discussed the " luxury at your fingertips " This position, I hope to provide those who do not want to buy at high prices to European boutique boutique consumers but desire to have another alternative.

The higher the price , the lower sales volume , " a narrow consumer group " is the most offensive Frankfurt European luxury business management. "In America, we lock in the top 20 % of households , other European brands may be locked only 3% of households ." He explained so choice made ​​by Coach .After a clear brand positioning , Coach need to make the brand more young, fashionable , even at challenging the rules of the industry, to reverse the impression that people on its "old stiff " in .To achieve this goal , the first is to change the product . In 1996, the then 33 -year-old Frankfurt convince designers to join Rhett Krakow Coach, in order to carry out a series of product changes. Reid adding to the past, only leather , Coach bag color lines began changing , and now, fully leather Coach bag only 35% , the remaining 60% of teenagers are mixing different textile fabrics , leather, canvas and other materials Coach Canada Outlet. Compared to the heavy sense of full leather products , new handbags become more lively and more stylish.

Motor Coach Canada represents the interests of motor Coach Outlet tour operators and bus operators and supplies scheduled, charter, transit, and tour services.

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